The business concept - Business Plan series

Innovation in health care in many ways

Makati City
May 24, 2016

Creating and designing the new best seller new, entrepreneurial product design,new product design from Jorge Saguinsin

What is the business concept?  It is basically the idea that, the seminal idea on why you want to put up the business  For everything there is a reason, raison de etre

It could be a:

1.  An entirely new idea an Innovation NU 10
2.  A solution to a problem  (say too much traffic or pollution) a solution to what pisses  you off
3.  An offshoot from an opportunity (Edsa rev, or Duterte,s victory, or being close to Mark Villar)
4. From an observation what pisses you off (pain)
5.  Need to gain

From external, from the Primary target market:

 The concept contains from customer perspective
1.  Gain
2.  Pain
3.  Key Factor for Success (Jobs not Steve Jobs!!!)

From internal, main value proposition, it consists of the product package that answers:
1.  Gain
2.  Pain
3.  Product features that are essentially in response to Key Factors for Success

It is always better to start from the customer wants and needs and not the other way around - to have the business concept customer driven.