Course syllabus and schedule:
Sessions:
1.
Introduction to the course. Definition of entrepreneur (debate)
Mastery of self
2. Traits of
an entrepreneur: mastery of self/Ignatian/Heroic leadership
3. Ds
and Fs of enterpreneur
Mastery of opportunity
1.
Opportunities: identifying, screening,
seizing
2.
Creativity, opportunities in medical field, medical
entrepreneurship.
Start of
submission for bp - topic and concept
Mastery of enterprise
3.
Business planning, business model
4.
Goal Setting VMOKRAPI - Business model submission
5.
External environmnent, regulatory framework –
VMOKRAPI
6.
Sales Estimate; micromarket study, PTM - External
Environment/EFE
7.
Strategies: in house, outsourcing, franchising
ITO - Sales Estimate
8.
Finance - Genesis of Enterprise,
debit, credit, Strategy
9.
CTRP of 1997: BIR and you; Case analysis -
Financial Statements
10.
Case Analysis
11.
Field visit of an enterprise (micromarket study)
12.
Guest entrepreneur
13.
Guest entrepreneur - BP draft submission
14.
Social entepreneurship
15.
Medical entrepreneurship - Final BP
submission
SESSION
|
OBJECTIVES
|
PROF.
ACTIVITIES
|
INDIVIDUAL
|
GROUP
|
OUTPUT
|
1
|
1. Course
Overview
2. Expectation
|
1. Walk
through
2. Traits of
an entrepreneur: mastery of self / Ignatian / Heroic leadership
3. Ds and Fs
of entrepreneur
4. Debate
– An Entrepreneur, Born or made
|
1. Class Secretary
2. Class Coordinator
3.
Group
|
||
2
|
1. Self
Mastery
2. Getting
to know you
|
1.
Introduction of
Professor / I am the Best
2.
PPT on
Self-Mastery
3.
Business Plan
|
I
am the Best
|
||
3
|
Mastery
of Opportunity
|
1. Opportunities:
identifying, screening, seizing
2. Creativity,
opportunities in medical field, medical entrepreneurship.
|
Special Report
(3-4 per session)
Suggested Topics:
a. Ignatian
Leadership
b. Leadership
from within
c. Attitude is
Everything
d. Are doctors
meant to be
entrepreneurs?
e. How to foster
creativity
f. Critical /
Analytical
Thinking
g.The Harvardian
Method / Case
Analysis
|
1. Topic
and Outline of Business Plan
2. Special
Report
|
|
4
|
Business Model Concept
Opportunity
Seeking
|
Business Plan Discussion
1.
Business Model
1. Objective
2. Organization
3. External
Analysis
4. Sales
Estimate
5. Strategy
(Process, ITO, Financial)
6. Executive
Summary
MASTERY
OF OPPORTUNITY
|
Special Report
(3-4 per session)
Suggested Topics:
a.Innovation in
Healthcare (Global)
b. Local Opportunities
in Health Care
c. Driving Forces of Growth in Health Care in the Philippines (HMO And Philhealth)
How long will they last?
d. Go Negosyo
e.
IT and Health
Care
f. Advances in Stem Cell Therapy
g. Advances in
Medicinal
Technology /
Pharmacology
|
Crimes
|
1.
VMOKRAPI
2.
Business Plan
Layout
3.
Business Model
Concept
4.
Sales Estimate
5.
Strategy
6.
Processes
7.
Special Report
|
5
|
Functional Plans
Mastery of the Enterprise
|
1.Genesis of the Enterprise
2. VMOKRAPI
3. Sales Estimate
4.
Internal/External
Analysis/PTM/EFE
5.
Micromarket Study
|
Financial
Projection
Special Report
(3-4 per session)
Suggested Topics:
a. Aravind
Hospital
(The McDonald of Eye Care in India)
b.Dr. Devi Shetty Philanthropist and Heart Surgeon, Founder Of Narayana
Hrudayalaya
Hospital
c. Ayurvedic medicine
d. Non – traditional
Medicine (An
answer to the
growing healthcare
cost in the
Philippines?)
e. The Ten Dollar
Dialysis (Narayana
Hospital)
f.
The Business
Model by
Alexander
Osterwalder
g. Start Ups
h.
Global
Entrepreneurship
|
1.
Organization
2.
Business Model
Submission
3.
FS Pro Forma
|
|
6
|
1. Familiarize
with BIR Matters
2. Basics
of Intellectual Property
|
1. CTRP 0f 1997
2. BIR and You
3. Macro and Micro Market
Data / Customer
4. Primary Target Market
|
Financial Statements
Product Features
Competitive Analysis
|
||
7
|
1. Know
How to Acquire Franchise
2. Understanding
the Advantages and Disadvantages of Franchise
|
1.
In House,
Outsourcing, Franchising
2. Input-Througput-Output
3. Sales
Estimate / Forecast
|
Process
Analysis
|
Macro and Micro Market
|
|
8
|
1. Know the intricacies of purchasing
a going company
|
1. ITO, Strategy / SPATRES
|
Micromarket Study
|
Sales Forecast
|
|
9
|
1.
Learn from the Entrepreneur
|
Financial
and Cash Management
|
Field Visit of an Enterprise
|
Strategy / SPATRES
|
|
10
|
1.
Case Analysis
2. Compliance with
regulations
3. Sustainability, being green
|
Case Analysis (Oral)
|
1. Action Plan
2. Financial Statements
|
||
11
|
1.
Case Analysis
2.
Exit Strategy
3. Executive Summary
|
Case Analysis (Oral)
|
1. Action Plan
2. Compliance with Regulations
|
||
12
|
1. Checking of Business Plan
|
1.
Consultation – BP Draft
|
1. Exit Strategy / Executive Summary
|
||
13
|
Draft Executive Analysis
|
Submission of Drafts
|
|||
14
|
Submission of Final BP
|
1. Final Business Plan
|
GRADING SYSTEM:
Individual Weight
NU 12 10
points
Special Report 10 points
Business Plan 30 points
(Should not be less than 40 pages)
Case Analysis 10 Points
Group
Presentation 15
points ( Crime, Micromarket, Process Analysis)
Entrepreneur 25 points
Explanation of the assignments and grading system
Individual:
1.
NU 10: 10 points
10 new ideas. This fosters creativity and inventiveness - 10pts.
These are new ideas arising from gaps in the wants and needs of the
market and from what pisses you off.
Describe the situation, what is wanting and lacking, then the innovation
and its advantages and benefits. Describe how the process for implementing the
innovation/new ideas
Past
projects are welcome
This is to be
sent/uploaded to : (the site will be given later)
2.
Case analysis - 10%.
Oral recitation: This is a test of critical and analytical
thinking. This is about research and data collection and proving
and disproving the hypothesis to the problem. This tests the ability of the
student to relate to the goal/vision of the enterprise or entrepreneur. This is
about relevance and focused thinking. No written report is required
3.
Special report -
10% This is a five minute, at least 30 pages PPT presentation on the
topic that was assigned (related to the topic of the session) This will be
graded according to the main grading rubric of the original syllabus The
student will be given full credit if he/she will upload this to slideshare at
his account or one common account of the class.
Menu of topics for the Special Report
- Self-Mastery
a.
Ignatian Leadership
b.
Leadership from within
c.
Attitude is Everything
d.
Are doctors meant to be entrepreneurs?
e.
How to foster creativity
f.
Critical / Analytical Thinking
g.
The Harvardian Method / Case Analysis
2. Mastery of Opportunity
a. Innovation in Healthcare (Global)
b. Local Opportunities in Health Care
c. Driving Forces of Growth in Health Care in
the Philippines (HMO and Philhealth)
How long will they last?
d. Go
Negosyo
e. IT and Health Care
f. Advances in Stem Cell
Theraphy
g. Advances in Medicinal
Technology / Pharmacology
- Mastery of the Enterprise
- Aravind
Hospital (The McDonald of Eye Care in India)
- Dr. Devi Shetty, Philanthropist and Heart
Surgeon, Founder Of Narayana Hrudayalaya Hospital
- Ayurvedic medicine
- Non
– traditional Medicine (An answer to the growing health care cost in the
Philippines?)
- The Ten
Dollar Dialysis (Narayana Hospital)
- The
Business Model by Alexander Osterwalder
- Start
Ups
- Global Entrepreneurship
- Business plan - 30%. This is a major requirement of the
course. The students are required to submit outputs that every
session. as stipulated in the syllabus. The students should be able
to submit a BP at the last session of the course. It should be at
least 40 pages long A1, 12 points, font Arial double space, with table of
contents and pagination
Of the 30 points, the student will be graded with 5 points based on his
regular submission of outputs for the BP on the day they are due.
Failure to submit the BP means that the student get an INC grade, which
could lead to a 1 grade if not submitted.
The student will not be graded on attendance because he will be unable
to submit outputs if he does not attend the class.
Subtotal:
60 points
Group work:
1.
Invitation of the guest entrepreneur. 25%
The entrepreneur is a living proof a walking lesson on
entrepreneurship. If the group can bring him in the class, the group gets
a four. The group takes care of his certificate, gifts, parking and other
tokens for the guest.
2.
Group work 15%
1. Planning a crime
2. Micro market study:
Study two fast food outlets:
Compare and describe:
1.
Customer behavior
(how are they using the outlets)
2.
Estimated profile
of the customer: age, sex, appearance etc. Sorry no MR or
formal customer profiling
interview
3.
Physical
facilities, pricing, level of service, staff appearance and, cleanliness,
speed, food taste
3. Input, throughput, output study of a micro enterprise:
Study a food
street cart: describe the food/service being rendered, describe the
inputs, and the process, the cost, vs the outputs (the product)
How do they match up (place the ITO diagram)
Submission
of assignments:
- All group work are to be submitted /uploaded/emailed to :
Drafts of the business plan are to be submitted to this site:
To view the
posting, please view/click
2. NU 12 assignments are to be sent uploaded
to:
To
view the posting, please view/click
ASSIGNMENT SUBMISSION
Except for the learning agreement, all submission shall be on line at this blog.
Guidelines:
1. You will send your assignments in the length and complying with the contents specified not beyond the deadlines via a blog send method. ie, type the contents of your assignment on the email page, or copy paste the assignment on the email page and send this to profjorge.entrep.medentrep@blogger.com
2. Please note that this is a blogger email address thus:
1. You have to id your paper otherwise, your paper becomes anonymous; the blogger email does not identify the sender
Except for the learning agreement, all submission shall be on line at this blog.
Guidelines:
1. You will send your assignments in the length and complying with the contents specified not beyond the deadlines via a blog send method. ie, type the contents of your assignment on the email page, or copy paste the assignment on the email page and send this to profjorge.entrep.medentrep@blogger.com
2. Please note that this is a blogger email address thus:
1. You have to id your paper otherwise, your paper becomes anonymous; the blogger email does not identify the sender
2. You can not have an attachment sent. none will appear.
3. Please follow this titling procedure:
1. Type say MedEntrep
2. Your full name, preceded by the title Entrepreneur
3. Identify the paper as:
NU 10
Group Report
Business Plan
If you fail to follow this, your paper may get lost, because we will find difficulty in locating its file in the archive.
N.B. USE THE CORRECT BLOGGER EMAIL ADDRESS!
The word reflection paper may be sent in the same manner. PLEASE FOLLOW INSTRUCTION. YOUR PAPER WILL BE GRADED IF SENT ONLY IN THE ABOVE MENTIONED MANNER!
Your ability to navigate this infotech environment and comply correctly is a test of your leadership. This is graduate school stuff and you must search for solution and mentoring from your classmates and peers.
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