Ateneo APS
May 24, 2016
The course aims to develop creativity among MBAH enterep students. Thus to do this, there has to be practice and rigorous practice. First rule is do not follow the rules.
This is individual assignment and worth 10 pts in the grading system. This was clarified by a query this afternoon
However, to benchmark past work of previous MBAH and other entrep students in the past, you may wish to visit
New Idea Share (NU 12 postings)
Creative Imitation
Do you always come up with new ideas, or you do a recombination.? There are 55 busines concepts that are merely recombined in various fashion to create innovation in business: like the supermarket concept, the assembly line method, etc. 55 business models that will revolutionize your business (Business Model Navigator)
Many Asian countries simply copy and improve on what they copy. That includes Japan and China. Not many can really come up with original unique ideas. Even masters steal
Innovation or creative imitation from Jorge Saguinsin
PART II: The 55 Business Model Innovation Patterns
1 ADD-ON – Charge for Extras
2 AFFILIATION – Partner Success = Own Success
3 AIKIDO – Convert Competitors’ Strengths to Weaknesses
4 AUCTION – Going once, going twice… sold!
5 BARTER – By-Products as a Bonus
6 CASH MACHINE – “Coining” Money with Negative Working Capital
7 CROSS SELLING – Two Birds with One Stone
8 CROWDFUNDING – Swarm Financing
9 CROWDSOURCING – Outsourcing to Swarms
10 CUSTOMER LOYALTY – Rewards for Enduring Loyalty
11 DIGITIZATION – Digitizing Physical Products
12 DIRECT SELLING – Skipping Middlemen
13 E-COMMERCE – Online Transparency and Cost Reductions
14 EXPERIENCE SELLING – Emotionalizing Products
15 FLAT RATE – Unlimited Consumption at a Fixed Price
16 FRACTIONAL OWNERSHIP – Share Ownership and Use Efficiently
17 FRANCHISING – One for All and All for One
18 FREEMIUM – Free Basic and Paid Premium Versions
19 FROM PUSH-TO-PULL – Customers Create a Maelstrom to Attract Value
20 GUARANTEED AVAILABILITY – Product Access is a Certainty
21 HIDDEN REVENUE – Separating Revenues from Customers
22 INGREDIENT BRANDING – Brand-in-Brand
23 INTEGRATOR – Value Added Through Integration
24 LAYER PLAYER – Layer Specialist
25 LEVERAGE CUSTOMER DATA – Varied Use of Customer Data
26 LICENSE – Commercializing Intellectual Property
27 LOCK-IN – High Switching Costs Force Loyalty
28 LONG TAIL – Little and Often Fills the Purse
29 MAKE MORE OF IT – Multiply Competencies outside Your Core Business
30 MASS CUSTOMIZATION – Off the Rack Individualism
31 NO FRILLS – Everything, Except Expensive
32 OPEN BUSINESS MODEL – Leverage Collaborative Value Creation
33 OPEN SOURCE – Creating a Free Solution Together
34 ORCHESTRATOR – Direct the Value Chain
35 PAY PER USE – Consumption-Based Fees
36 PAY WHAT YOU WANT – What is its Worth to You?
37 PEER-TO-PEER – From Person to Person
38 PERFORMANCE-BASED CONTRACTING – Results-Based Fees
39 RAZOR AND BLADE – Bait and Hook
40 RENT INSTEAD OF BUY – Purchase a Temporary Right to Use
41 REVENUE SHARING – Split Symbiotic Returns
42 REVERSE ENGINEERING – Quickly Learn from Competitors
43 REVERSE INNOVATION – Learn from Quick and Dirty Solutions
44 ROBIN HOOD – Take from the Rich and Give to the Poor
45 SELF-SERVICE – Working Customers
46 SHOP-IN-SHOP – Piggy-Backing
47 SOLUTION PROVIDER – One Stop Shop
48 SUBSCRIPTION – Subscribe to Services
49 SUPERMARKET – Huge Selection, Tiny Prices
50 TARGET THE POOR – Customers at the Base of the Earnings Pyramid
51 TRASH-TO-CASH – Monetize Garbage
52 TWO-SIDED MARKET – Attract Indirect Network Effects
53 ULTIMATE LUXURY – More for More Strategy
54 USER DESIGNED – Customers Become Inventive Entrepreneurs
55 WHITE LABEL – Own Brand Strategy
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