May 28, 2016
Medical Entrepreneurship
Prof. Jorge Saguinsin
Name of Business: ouR Clinic
Medical Entrepreneurship
Prof. Jorge Saguinsin
Name of Business: ouR Clinic
Business Concept: ouR Clinic is the first mall based lifestyle clinic in Ilocos Norte located at Robinson's Place Ilocos Norte with diagnostic and therapeutic services.
Business Model: a new market for healthcare owned and managed corporately as family business by cousins of 8 children of Francisco Sr. and Maria Ranada. Avenues for profit are enumerated but not strictly limited to the following: a) Time share/clinic space by partner MDs b) Royalty fees paid by 2 family members who practice fulltime c) Laboratory referrals d) HMO consultations e) Income from a reciprocal customer base from other mall tenants.
It aims to provide value to all potential customers who wish to avail of diagnostic and therapeutic services at competitive prices, determined by stand-alone clinics and laboratories and/or hospitals. Value is further added by offering the services in a mall setting where a one stop shop for customer convenience is of paramount value.
It aims to provide value to all potential customers who wish to avail of diagnostic and therapeutic services at competitive prices, determined by stand-alone clinics and laboratories and/or hospitals. Value is further added by offering the services in a mall setting where a one stop shop for customer convenience is of paramount value.
Vision: ouR Clinic maintains a premier position providing multi- specialty out patient service to a growing population of discerning patients.
Mission: ouR Clinic, a pioneer mall based lifestyle clinic of Ilocos Norte attuned to the health care needs of people from all walks of life.
[ a business conceptualized as a means to mend/repair and strengthen family ties in honor of a family patriarch and matriarch who were pioneers in institutionalized health care]
Objectives:
· provide an alternative venue for outpatient care · create a need and tap into a potential health seeking behavior of all mall goers
· provide ease of access to healthcare from nearby BPO employees
· offer a better choice of consultation and treatment in the convenience of a mall setting. Customer inspired innovation: more parking space, air conditioned setting, mall wide "waiting area", active" waiting time by engaging in other mall events/strolling
[ a business conceptualized as a means to mend/repair and strengthen family ties in honor of a family patriarch and matriarch who were pioneers in institutionalized health care]
Objectives:
· provide an alternative venue for outpatient care · create a need and tap into a potential health seeking behavior of all mall goers
· provide ease of access to healthcare from nearby BPO employees
· offer a better choice of consultation and treatment in the convenience of a mall setting. Customer inspired innovation: more parking space, air conditioned setting, mall wide "waiting area", active" waiting time by engaging in other mall events/strolling
Key Result Areas
Strategies and Tasks:
· HMO Accreditation
· MOA with Mall based Government Offices
(SSS, GSIS, LTO)
· In Mall Advertisement
· Tap Specialists with good reputation and pricing · External Advertisement from specialists' clinics · Personal advertisement from Stakeholders
· HMO Accreditation
· MOA with Mall based Government Offices
(SSS, GSIS, LTO)
· In Mall Advertisement
· Tap Specialists with good reputation and pricing · External Advertisement from specialists' clinics · Personal advertisement from Stakeholders
End Result: Exclusive Mall based Health Care for Customer/Patient Convenience and Satisfaction
---------- Forwarded message ----------
From: "Francisco III Ranada" <rx3rdmd@gmail.com>
Date: May 27, 2016 3:14 PM
Subject: business plan draft
To: <profjorge.entrep.medentrep@blogger.com>
Cc:
From: "Francisco III Ranada" <rx3rdmd@gmail.com>
Date: May 27, 2016 3:14 PM
Subject: business plan draft
To: <profjorge.entrep.medentrep@blogger.com>
Cc:
dear Sir,
Submitting a business plan subject to so many corrections for improvemnet. Thank you.
Sincerely,
Francisco B. Ranada III MD
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