Subject/Secion: Management Entrepreneuriship MBA HO2
Topic: Plan outline for Provision of "Packages" for annual physical examination for agricultural/industrial corporations thru outpatient department
I. Executive summary
Increasing competition among "big" hospitals is a major reason why "small" hospitals are finding it increasingly difficult to increase patient census and services within a given location. Because of continuous influx of commercialization and workers the patient base of small hospitals continuously has been eroding thru the years. Creation of "packages:" of affordable but complete services is being offered within these industrial/agricultural zones where majority of these target patients are. Most have private health insurances and public health insurances that can be tapped. It is this reason why aggressive marketing strategies and capital infusion within the hospital is needed. Aside from continuously hiring marketing specialist and new doctors to compete with pioneer doctors from the bigger medical centres.
II. Market planning
Target population are the outlying cities and barangays within the industrial/agrricultura areas where most clients come from. Coordination with their human resource department by offering free lectures, video presentations from a range of different topics applicable in their respective workplaces. Like manufacturing sites wherein majority of their workforce are females or males with different work shifts.
III. Management Description
Pioneer doctors as well as newly recruited doctors will be on hand to deliver fast, affordable evaluate of their basic health status. Shortened patient waiting or turn around time is being implemented.
IV. Financial Plan:
Massive capital infusion to the hospital itself to keep up with the bigger hospitals. The image of a new and modern hospital with affordable costs to accommodate patient influx of these corporate accounts.
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