Business Plan for MotorSigla
Entrepreneurship MBAH Prof. J. Saguinsin
Submitted by: Nannette Bernal-Sundiang 27 May 2016
Business Concept and Model
In developing countries, such as the Philippines, poor road access, distance, and inadequate transportation pose a significant challenge for access to health care. The World Bank's Transport and Social Responsibility Thematic Group has shown the role of transport in improving health in developing countries by providing linkages between the transport and health sectors. Transport is vital for both preventive and emergency care, for the distribution of medicines, blood, and other medical supplies to health facilities, for transporting patients to health facilities, and health care workers to remote rural areas for patient follow-up, monitoring, and supervision.
The challenge for health care workers in rural health care facilities is the poor state of our transport system. Even if facilities have been provided with a few vehicles, they are later faced with repair and maintenance costs and services.
It was during my travel with a classmate, an ASEC at the Dept of Health, and to other rural health facilities, that I was able to see the lack of transportation or poorly maintained vehicles. Then I came across an innovation called Riders for Health, an international NGO and not-for-profit social enterprise that manages vehicles used for health care delivery by partner organisations in sub-Saharan Africa. This is one opportunity that our country needs to address the transport problem and to improve health care worker productivity. There is still insufficient data to show the number of working vehicles in the rural health facilities. I have spoken with people who admit that there is indeed, no reliable provider, nor a group in charge of repairs and maintenance of these vehicles. If we can replicate Riders for Health, we can improve delivery and access to much-need health care in rural areas.
Our business model shall be referred to as MotorSigla (Sasakyan para sa Kalusugan). It will provide a reliable fleet of vehicles for transport services of rural health care facilities for medical personnel, healthcare workers, and patients. This will include motorcycles, tricycles, an ambulance, and four-wheeled vehicles. It will transport community health care workers to remote areas using motorcycles or tricycles, for patient follow-up and for delivering medications or health supplies. MotorSigla will also provide repair and maintenance of its vehicles.
MotorSigla will partner with local government health facilities in rural areas through linkages and public-private partnerships. It will also offer its services to other health care service providers such as laboratories, diagnostic centers, and pharmacies. It will be managed by our corporation.
The primary source of funding will come from the corporation. Based on a memorandum of agreement between MotorSigla and the health facility, the health facility will pay a previously agreed upon monthly fee for its transport services. There will be training and preventive vehicle maintenance programs and employment opportunities for the local community. MotorSigla will hire people from the local community as drivers and mechanics. Other jobs for the maintenance of the transport facility will be offered to the community as well. We will begin with one transport facility in one rural community.
References
Hall, Wendy, duPlessis, D., McCoy, D.
Transport for Health Care Delivery. Chapter 16
Transport for Health Access
Transport for Health Access Workshop, June 18, 2008
Riders for Health
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