Items to be taken up tomorrow July 16, 2016

Innovation in health care in many ways

Ateneo Professional School
Makati City
July 15, 2016

I plan to take up the following with the class on Medical Entrepreneurship the following:

1.  Report/feedback on learning on last Saturday's Medical Innovation fourm:
     1.  medical science and technology
     2. innovation
     3.  entrepreneurship and strategy

2.  Final 4 weeks schedule

3.  Report by group leaders on progress of member's business plan

4.   Missing parts:

       A.   Product and customers

      1.  Product  - relate to the main value proposition

      2.  Features especially the unique features, advantages

      3.  Price Delivery Quality

      4.  Competitive analysis   (say in relation to #3)

      5.  Brief description of:

           Parts, bill of materials

           How to produce this

      6.  Customers   -   (PTM)

           Demographics

           Pyschographics

           Profile

     8.  Customer bond and link

          Link:   channel, placement, promotions media

          Bond - customer service, crm, advocacies



   B.  Sales Estimate

         1.  Macromarket study

              Industry  - size and competition

              The big picture:   (the relevant ones only)   PESTEL

          2.  Micromarket study:

               1.  Customers  include traffic count

               2.  Competition (the company and their activities) that may affect your sales

               3.  Location

5.  Enterprise delivery system

       1.  SPATRES

            Strategy  (What is strategy?)

            Program

            Activities

            Tasks  (Timeline)

            Resources

           ITO (Input, throughput, Output)

        Relate to the case analysis of Mico (2)

      2.  The EDS diagram/grid/summary

           Begin with the end in mind

        . 1.   Outcome (sales and net income, cash flow)

          2.  Marketing:   the 4ps of marketing

          3.  Output -  Product or service

          4.  Throughput  (Processes, Qualtiy, Supervision, Training

          5. Input:  4M
 
              Manpower

              Money

              Machinery

              Methods

Relevant power ppt at slideshare:   Prof Jorge Slideshare Presentation

Creating winning business plan(2) from Jorge Saguinsin

Writing a Winning Business Plan. Business Plan Format, Start your Business by Planning it from Jorge Saguinsin

Business process innovation for entrepreneurs from Jorge Saguinsin

Micromarket study from Jorge Saguinsin

Entreprenerial Marketing (revised version) from Jorge Saguinsin

6.   4 SR

7.   Case Analysis  -  MICO