Jane Cleofe Panaligan
Medical Entrepreneurship
MBAH-H02
O2- BREATHING TWOGETER ( Nebulization Center)
I. Business Concept:
O2 –Breathing Twogether (Nebulization Center) is a nebulization center designed to help patients needing nebulization and likewise will make it's patient an instrument in providing free nebulization care for underprivileged patients who also have same need yet cannot afford it . For every nebulization that will be done for each patient a "free nebule" will be donated and be given to underprivileged patient who cannot afford to pay for a nebulization care thus called O2 BREATHING TWOGETHER. The chemical symbol for Oxygen (O2) is given another meaning of "Oxygen in two's, Oxygen by 2- breathing together". The center, through the Patient Benefit Sharing- O2 Breathing Twogether Program can help the underprivileged patients needing medical respiratory care thus providing an avenue for the community in achieving a healthy constituents as well.
We follow a standard procedure to make sure we impart the value of giving and the culture of generosity among our patients through our program and create a meaningful experience both for the beneficiary patient and the donor patient. The Center will send an email to the donor-patient with updates on the beneficiary patient including picture, biographical information like age, name and community of the patient who benefited from his donation. On the other hand, a card with the name of the donor will be given to the recipient, so as to remember not only his name, but most importantly his act of kindness. Likewise this program will be posted on the Center's web site so as to promote the prime objective of the business of promoting the value of giving and culture of generosity while being healthy in "Breathing Twogether".
It will be the first nebulization center operating 24/7, completely equipped with state of the art nebulization units, nebulization solutions duly approved by the BFAD, Medical team compose of the Pulmonologist, General Physicians, respiratory therapist and nurses who will assist and give the needed medical care for every patient. It will operate in coordination with the community's health centers, hospitals and clinics as their Respiratory Unit where they can channel their patients and act as their partner in providing a better health for each of their patient needing nebulization.
The Center expects to capture market share by becoming the low cost leader in the nebulization industry by significantly reducing one of the primary expenses of patients, which is the hospital emergency room charges costs. The possibilities of expansion are excellent not only in local areas, but in neighboring communities as well.
Location:
O2 Breathing Twogether (Nebulization Center) is expected to open along Sampaguita St. Pembo Makati City, to be situated near the government hospital - Ospital ng Makati in Pembo and Pembo Health Center. Sampaguita St is the ideal site for the business since this is also the street where most of the doctors clinics are located.
Product/ Services:
The nebulization center will operate 24/7, completely equipped with state of the art nebulization units, nebulization solutions duly approved by the BFAD, Medical team compose of the Pulmonologist, General Physicians, respiratory therapist and nurses who will assist and give the needed medical care for every patient. It will operate in coordination with the community's health centers, hospitals and clinics as their Respiratory Unit where they can channel their patients and act as their partner in providing a better health for each of their patient needing nebulization.
Patient will be provided with the nebulization unit and the nebule/ solution which can be bought from the center at a price comparable or lower than those in the hospital and stand alone clinics since these are directly acquired from the supplier in bulk purchase, and in partnership with the manufacturer. Availability of Pulmonologist, General physicians, respiratory therapists and nurses to assist in every patient's needs and will do routine check-up and assessment of patients in 24 hour operation.
PTM:
Mass Market- All patients (Pediatric and Adult) with respiratory problem which can be managed as out-patient basis and need nebulization.
Objective-
Vision:
To be the first nebulization center that will operate 24/7 in partnership with the hospitals, clinics, health centers, medical practitioners and community, following a standard procedure to make sure we impart the value of giving and the culture of generosity among our patients through our program and create a meaningful experience both for the beneficiary patient and the donor patient.
Mission:
Create a new and revolutionary nebulization center that will significantly reduce prices for its patients the nebulization services and likewise promote the value of giving and culture of generosity through Patient Benefit sharing program – O2 Breathing Twogether.
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