Revised Schedule for MBAH Entrep (Medical Entrepreneurship class)

Innovation in health care in many ways

Ateneo Professional School
Makati City
July 12, 2016

This is the revised schedule

Session                    Date                     Case              Lecture                                      SR  

    8                      7/16                 Mico                Strategy Process/EDS                        4

    9                      7/23              Victoria Court       FS     Exit/Regulations                    4

   10                      7/30           Entrep Presentation      Draft Submission                       4
                                                                                     Mind mapping Exercise

 11                        8/7                              - Field/Food Trip                   Consultation                          

   12                     8/13                          Submission of Paper               Closing Ceremony/Awards  

For comments and suggestion      

Note:  Dra Burgos texted me as to whether the group's entrepreneur can be accommodated on July 23.  Definitely yest.  We have to make some adjustment on the SR?

Medical Entrepreneurship slideshare presentation

Innovation in health care in many ways

Medical entrepreneurship from Jorge Saguinsin

More notes on case analysis

Innovation in health care in many ways

Ateneo Professional Schools
Makati City
June 18, 2016

Today, we start our long case by having the case of Jose Lontoc dissected laparascopied by the class as it were with a lead group being the chief panelist for the analysis.  After a brief presentation of the relevant fact of the case, the fun begins.  The group will have to engage the class in the case analysis
In case we have forgotten, let us refresh our knowledge on case analysis

Case analysis:

This is the supposed primary tool of MBA begun in Harvard.  A real life situation, written by expert case writer is made.  Relevant facts are embedded in the story, and the MBA student is tested to find out the relevant facts, separate the chaff from the grain and make a sense a direction from out of the story.

Thus in the days of yore, we were taught that the procedure for case analysis are as follows:

1. Objective or hypothesis setting

     What is the case all about?  Are you trying to sort financial, operational, hr, marketing concerns?j  What is your hypothesis, theory (suspect about the case) That will make it easier for you to analyze.
This happens after the first reading

2.  What is the situation (situation analysis) and relevant facts  (Situation Analysis)

   What is the scenario, the events in the case.   Avoid doing a hindsight analysis if you know what was the sequel to the evetnt.  Stay with the facts.   What are the RELEVANT FACTS.?  This is where discernment  comes in.   Be observant. This is a training for OLO (Observe, Learn Observe) Comes in.  This is compared to the  DX.  Based on theories, and your experience, you determine  what are important and what are meant to confuse you or sway you away from your theory.  Eg, for dengue, and you suspect that the manifestations are of dengue, what are the patient's vitals you need to find out more?  What tests would you require.

    This is the analysis portion   critical thinking

3.  Problem Analysis

     What are restraining forces that prevents the enterprise to move on.?  What casues the symptom?
What needs to be corrected.   Here you need to compare the sitaution with a norm or the standard  (Like differential dx)   You compare normal vs abnormal physiology based  or levels (like in the CBC where the limits are defined)

   In KT, this is the comparison between What is, (the normal) and wht is not (the current situation which could be abnormal.   This is similar to  car repari, where you remove a suspected part, and replace it in the meantime with a normal new part and see what happens?

4.  Alternative Generation

    Who says that a problem can not be solved.  For every problem, there are a dozen option you can generate (This is where your creativity and critical thinking comes in.

    For every lock there are keys you can use to open it.

5.  Decision analysis

     Here is where you make your choice of the best alternative.  You measure your decision on:

     1. Cost benefit analysis Is the solution more expensive than the current losses or dysfunction?

     2.  Relate it your overall obsjective VMOKRAPI

     3.  Relate it the consequences:  to other departments/system, to other business unit, and now with the society (inclusivenesss)

I hope this helps you in the case analysis

What we did at the Medical Entrepreneurship Class today

Innovation in health care in many ways

Rizal Philippines
May 21, 2016

                                               Our ice breaker - Dra Vilma Beltran

We had our first session today for Medical Entrepreneurship today this afternoon.  Traffic was bad and it took me nearly 2 hours to reach the school.  (I left 10:30 and arrived 12:30)  Two students were absent.

We only managed to have the opening song, the walk through the syllabus, and the main thrust of the subject:  making a business plan.    The self affirmation took longer than the allotted time. Never mind because self mastery consumes but a little time in teh entire course.   (Unlike in leadership where we do a lot of talking about self mastery)  Of course entrepreneurship, like leadership is sharing and telling of stories as we have greater self improvement, improvement of the world and conditions of other people - continuously.  It is about being better and sharing stories to the world

Welcome Doctors.  I know, as I have said in the Intro to Entrep presentation, that you chose this elective not because it is easy, but because it is hard.  And being hard, it is going to bring out the best in every one.  And in the process, you discover the real you, and what you are capable of really achieving.

We start with the more technical side of entrepreneurship next week. We resume with the self affirmation next week, the debate, and the crime presentation by groups.

                                             Unica Hija and expert in IT

                                             Mikee, pharma expert at DOH

                                        Dr Francis Ranada, the  OIC of their General Hospital

                                        Standing up for the Song for Mary final song for the day

What we struck me is that most Doctors hold true to the Hippocrates oath that they chose to be doctors to be of service to others, to cure and to heal. not only the patients but the world as what Dr. Randa is doing -  planting trees. He tied tree planting to issuance of coupons to planting of mangroe trees.  Such a great idea. Dra Burgos gives free treatment to children in Abra.

I could muster more MDs to bring down health care costs and give greater access to many of our countrynen who can avail of the attention of a Western MD and modern medical care only during medical mission.  In my last stint at Cebu, there were two advocates for low cost care:  one a hospital administrator, and another a doctor in Dumaguete.

I wold have to look deeper into the business model of Dra Vilma Beltran who is rapidly expanding her group to build more hospitals.  Doctors as builders.

I am also struck by what Dr. Serrano that he studied at AGSB to learn how to be better at being a man for others.

Revision in discussion of Business Plan Parts and Regular Submission of Outputs

Innovation in health care in many ways

SESSION	DISCUSSION	OUTPUT
2	Business Plan
3	Business Model / Objectives VMOKRAPI	Topic Outline
4	Organization Technical / Financial Mid Management	VMOKRAPI
5	Product Features / Differentiation Competitive Analysis	Organization
6	Macro and Micro Market Data / Customer Primary Target Market	Product Features Competitive Analysis
7	Sales Estimate / Forecast	Macro and Micro market
8	ITO, Strategy SPATRES	Sales Forecast
9	Financial and Cash Management	Strategy / SPATRES
10	Compliance with regulations Sustainability, being green	Financial Statements
11	Exit Strategy Executive Summary	Compliance with regulations
12		Exit Strategy / Executive Summary
13		Submission of drafts
14		Final Submission

Students of Medical Entrepreneurship PM sessison

Innovation in health care in many ways

NAME OF STUDENT	PROFESSION	INSTITUTION
1.  BELTRAN, Vilma Austria	Consultant in Pediatrics	St. Clair Medical Center
2.  BERNAL-SUNDIANG, Nannette	Administrator and property manager	LMN Construction Devt Corp.
3.  BURGOS, Delfina Milagros	Pediatrician / Owner	Clinica dela Assumption
4.  CARANDANG-RECIDORO, Hazel Marie	Board of Directors /Chairman Dept. of Radiology	Unihealth Pateros Hospital
5.  CARINGAL, Emma	Dept. Chairwoman OBGyne	Mary Mediatrix Medical Center
6.  DONATO, Rosalyn	Chariman of the Board	MetroRizal Doctor's Hospital
7.  JUNSAY, Michael	Pharmacist III	Department of health National Center for Pharmaceutical Access Mgt
8.  LIM, Eleazar Jr.	Medical Director	Friendlycare Foundation Inc.
9.  MARTINEZ, Jose Maria Jr.	Active Consultant / Ophthalmology	St. Lukes Medical Center
10.PANALIGAN, Jane Cleofe	Board Secretary	Allied Care Expert Medical Clinic (formerly Unihealth)
11.PANGILINAN, Marvin	Pharmaceutical Medicine / medical Scientific Liaison	Merck Sharpe & Dohme Philippines
12.MERILLO, Lorenzo	Department Manager	St. Lukes Medical Center
13.POLICARPIO, Florita	Owner Head / OBGyne	St. Therese Lying in and OB Gyne Clinic
14. RANADA, Francisco III B.	OIC Medical Director	Ranada General Hospital
15.SANTIAGO, Charis	Medical Director	Grace Mission Hospital
16.SERRANO, Crisostomo Jr.	Medical Staff	Seamans Hospital / Davao Hospital
17.TAGUBA, Katrina Louise	Emergency Medicine	The Medical City
18.TELLO, Evelyn	Medical Officer IV	Baguio General Hospital
19.TORRALBA, Lindsay Gail	COO and CFO	Wilson Ayache Medical Aesthetics Clinic
20.VELASCO, Dominic	Consultant	UST Hospital/Rizal Med. Center / Cardinal Santos
21.SEMON, Kimberly Joy	Junior Scientist/Quality Leader	Makati Medical Center

I learned from Mr. Owie Ferrer that our Class Secretary is Dr. Marvin Pangilinan?  Welcome sir to be my right hand.

Medical Entrepreneurship Syllabus

Innovation in health care in many ways

Course syllabus and schedule:

    Sessions:

   1. Introduction to the course.  Definition of entrepreneur (debate)

 Mastery of self

   2. Traits of an entrepreneur:  mastery of self/Ignatian/Heroic leadership

   3.  Ds and Fs of enterpreneur

Mastery of opportunity

1.    Opportunities:   identifying, screening, seizing

2.    Creativity, opportunities in medical field, medical entrepreneurship.

Start of submission for bp    -   topic and concept

Mastery of enterprise

3.    Business planning, business model

4.    Goal Setting VMOKRAPI - Business model submission

5.    External environmnent, regulatory framework – VMOKRAPI

6.    Sales Estimate; micromarket study, PTM - External Environment/EFE

7.    Strategies:   in house, outsourcing, franchising   ITO - Sales Estimate

8.    Finance   -   Genesis of Enterprise, debit, credit, Strategy

9.    CTRP of 1997:  BIR and you; Case analysis -  Financial Statements                 

10.  Case Analysis

11.  Field visit of an enterprise (micromarket study)

12.  Guest entrepreneur

13.  Guest entrepreneur - BP draft submission

14.  Social entrepreneurship

15.  Medical entrepreneurship -   Final BP submission

GRADING SYSTEM:

      Individual                                                         Weight

                  NU 12                                                 10 points

                  Special Report                                    10 points

                  Business Plan                                     30 points (Should not be less than 40 pages)

                  Case Analysis                                     10 Points
                                  ST                                       60

Group

                 Presentation                                        15 points ( Crime, Micromarket, Process Analysis)

                 Entrepreneur                                        25 points
                                 ST                                        40

                                 Total                                    100 points

Explanation of the assignments and grading system

     Individual:

1.      NU 10: 10 points 10 new ideas.  This fosters creativity and inventiveness -  10pts.

These are new ideas arising from gaps in the wants and needs of the market and from what pisses you off.

Describe the situation, what is wanting and lacking, then the innovation and its advantages and benefits. Describe how the process for implementing the innovation/new ideas

                        Past projects are welcome

                        This is to be sent/uploaded to : profjorge.entrep.innovation@blogger.com weekly on or                            before the session date.

2.      Case analysis - 10%.  Oral recitation:  This is a test of critical and analytical

thinking.  This is about research and data collection and proving and disproving the hypothesis to the problem. This tests the ability of the student to relate to the goal/vision of the enterprise or entrepreneur. This is about relevance and focused thinking. No written report is required

3.      Special report -  10%  This is a five minute, at least 30 pages PPT presentation on the topic that was assigned (related to the topic of the session)/preferred by the student.  The presentation is to be graded according to the rubric.  It is suggested that the class create an account at Slideshare and that the report be uploaded to the said site.  The class sec shall schedule the SR presentation

Menu of topics for the Special Report

1. Self-Mastery

a.    Ignatian Leadership

b.    Leadership from within

c.    Attitude is Everything

d.    Are doctors meant to be entrepreneurs?

e.    How to foster creativity

f.     Critical / Analytical Thinking

g.    The Harvardian Method / Case Analysis

2.   Mastery of Opportunity

            a.  Innovation in Healthcare (Global)

            b.  Local Opportunities in Health Care

            c.  Driving Forces of Growth in Health Care in the Philippines (HMO and Philhealth) 

                 How long will they last?

                  d. Go Negosyo

                  e.  IT and Health Care

                   f. Advances in Stem Cell Theraphy

                  g. Advances in Medicinal Technology / Pharmacology

3. Mastery of the Enterprise
1. Aravind Hospital (The McDonald of Eye Care in India)
2. Dr. Devi Shetty, Philanthropist and Heart Surgeon, Founder Of Narayana Hrudayalaya Hospital
3. Ayurvedic medicine
4. Non – traditional Medicine (An answer to the growing health care cost in the Philippines?)
5. The Ten Dollar Dialysis (Narayana Hospital)
6. The Business Model by Alexander Osterwalder
7. Start Ups
8. Global Entrepreneurship

4. Business plan - 30%.  This is a major requirement of the course.  The students are required to submit outputs that every session. as stipulated in the syllabus.   The students should be able to submit a BP at the last session of the course.  It should be at least 40 pages long A1, 12 points, font Arial double space, with table of contents and pagination

          Of the 30 points, the student will be graded with 5 points based on his regular submission of                 outputs for the BP on the day they are due.

Failure to submit the BP means that the student get an INC grade, which could lead to a 1 grade if not submitted.

The student will not be graded on attendance because he will be unable to submit outputs if he does not attend the class.

Subtotal:   60 points

Group work:

1. Invitation of the guest entrepreneur.   25%

The entrepreneur is a living proof a walking lesson on entrepreneurship.  If the group can bring him in the class, the group gets a four.  The group takes care of his certificate, gifts, parking and other tokens for the guest.

2.  Group work          15%

   1.  Planning a crime

   2.  Micro market study:

       Study two fast food outlets:

       Compare and describe:

1.    Customer behavior (how are they using the outlets)

2.    Estimated profile of the customer:   age, sex, appearance etc.  Sorry no MR or

      formal customer profiling interview

3.    Physical facilities, pricing, level of service, staff appearance and, cleanliness,

speed, food taste 

   3.  Input, throughput, output study of a micro enterprise:

            Study a food street cart:  describe the food/service being rendered, describe the

inputs, and the process, the cost, vs the outputs (the product)   How do they match up (place the ITO diagram)

Submission of assignments:

1. All group work are to be submitted /uploaded to :

profjorge.entrep.medentrep@blogger.com                    

Drafts of the business plan are to be submitted to this site:

To view the posting, please view/click

http://medicalentreprenership.blogspot.com/

2.  NU 12 assignments are to be sent uploaded to:

          profjorge.entrep.innovation@blogger.com

          To view the posting, please view/click

http://entrepnew.blogspot.com/