Business Plan Draft - Hoobrah by Entrepreneur Dr Dominic Velasco

Hoobrah a Telehealth Company for Diabetic Patients

By: Dominic N. Velasco, MD

I.               BUSINESS CONCEPT

Hoobrah is a telehealth concept that gives consultations to patients diagnosed with insulin dependent or non-insulin dependent diabetes mellitus 24/7. A smartphone app is the line of communication between patient and healthcare provider. Patients can use a messenger app embedded in the software or interact via video call directly to the health care professional through voice over internet protocol which is also available on the app. They can also log in their blood test results and daily blood sugar monitoring for assessment. A healthcare professional - nurse, diabetologist or endocrinologist will be by their side 24/7.

Hoobrah is also an online pharmaceutical retailer of important hypoglycemic agents that is necessary for these patients. It will ensure cost effective and readily accessible anti-diabetes drugs to its customers.

<rationale for choosing this: passion, economic engine or competency>

II.              BUSINESS MODEL

<where is the innovation?>

3. EXECUTIVE SUMMARY

4. VMOKRAPI

Vision: In 2022,  grow Hoobrah into  a leading telemedicine service provider and retailer of hypoglycemic agents for diabetic patients in Central Luzon  with an annual sales of P60,000,000.

Mission: Hoobra will provide diabetic patients in the Philippines accessible and affordable telehealth care via advanced electronic communications and telecommunication technologies and medicines as a means to provide profit to its business partners.

Objectives

1. To be the Philippines' leading telemedicine service provider for diabetic patients.
1. To provide diabetic patients accessible, and cost effective diabetic care.
2. To deliver affordable hypoglycemic agents to patients.
2. To have happy customers and realize the value of Telemedicine with high quality medical consultations.
3. To make a profit for its owners.
4. To make Hoobrah's employees feel that Hoobrah is the best company to work for.

Key Result Areas / Performance Indicators

KRA	PI
	2017	2018	2022
1.a. Number of diabetic patients users nationwide.	10,824	12,989	18,714
1.b. Sales volume of medical consultations.	P19,899,792	P26,267,625	P59,876,460
1.d. Market share Nationwide.	0.10%	0.12%	0.18%
2.a. Survey ratings from customers.	2.5/5.0	3.5/5.0	4.0/5.0
2.b. Percentage of repeat customers.	35%	50%	65%
2.c. Percentage of controlled diabetes mellitus patients.	60%	80%	99%
2.d. Percentage of customer morbidity secondary to diabetes mellitus after availing of service.	19%	15%	10%
2.e. Percentage of mortality secondary to diabetes mellitus after availing of service.	25%	22%	15%
3.a. Amount of net profits for the next 5 years.	(P85,208)	P3,638,487	P23,420,928
3.b. Payback Period	3.21 years
3.c. Return on equity.	(1.42%)	60.6%	390%
3.d. Return on Investment.	(0.47%)	18.6%	88.7%
4.a. Employee turnover rate.	5 out of 20 per year	4 out of 20 per year	1 out of 20 per year
4.b. Compensation and benefits are above par.	5% above industry standard	8% above industry standard	15% above industry Standard
4.c. Number of job applicants.	10% more job applicants	20% more job applicants	30% more job applicants

Top rate, world class forum on Medical Innovation last July 9 2016

Innovation in health care in many ways

Ateneo Professional Schools
Makati City
July 11, 2016

                                           The MBAH eagle came home to share his success

The chairman of the Central and Marketing Cluster Dr. George Fong who attended last Saturday's  forum on Medical Innovation was amazed at the quality and depth of the discussion by the speakers on Medical Innovation sponsored by the MBAH Entrep Class PM session.  He said  we should have held this with more preparation more marketing and did this at the auditorium (I was emailing  him early on, but for some reasons the emails did not get through.  Prof Larry Grey, IT professor, was amazed and asked who did this?  I said it was the class.  They planned it and financed the event.

Those who attended from the school top management were Dr Tony Del Carmen, program director for Ateneo Center for Entrepreneurship (we were together in at least 2 forum on entrepreneurship abroad) Dr. George Fong and Prof Larry Grey.  Dr. Gloanne Adolor did not not make although Scientist Kim and yours truly talked to her noon time before the forum for the signature of the certificates

The program/forum is part of the requirement for the class, entrepreneur presentation.  Bring the entrepreneur to the class for a talk

The forum was spearheaded by Dr. Dominic Velasco, MD and Scientist Kim Semon.

The emcee for the afternoon was Dra Lindsay Gail Winston Torralba - Garcia.  The tokens expenses was shouldered by the Class

The speakers were:

Mr. Cedric Ng  CEO of Ominifab

Dr. Rene Catan -  President of Arthologic, maker of  of knee implants  It is significant to note that Dr Catan is an MBAH graduate, and of this class, and took up the same exercises and activities just like the others. Ii is hoped that what he took here honed him to be a great entrepreneur.

Dr. Francis Chung Jr. Co Director of MM Regenerative Center

As this was a prono bono affair, the class gave the speakers token of appreciation and Certificate of Appreciation from the Ateneo Graduate School of Busiiness



Some summaries of the talk:

Cedric Ng  CEO of Omnifab

He is the grandson of HK Chinese immigrant who went to Naga City, established a lumber trading business, eventually moved to Manila where they set up hardware business.  They lived in a entreswelo:   living space at the top floor and business at the ground floor.

His talk is a superb education/learning on 3d printing. He said there are 3 types of printer:

        1.  fused deposition modeling
        2.  multi jet printing
        3.  direct metal laser sintering (the metal parts are done layer by layer)

                                      Photos by Dra Vi Beltran


The uses are mostly implants, prosthesis  and surgical guides.and in the future bio printing  Surgical guides are models of the body parts to be operated on and a 3d model is made so as to practice the procedure and  He mentioned the doctors who use such technology:    Drs. Rafael Bundoc and Rene Catan (the guest for the afternoon) and the President of PDA (who use this in braces and other dental procedures.  (In private he mentioned that a technology department is proposing to invest in such a printer for use in metallurgy, defense, medicine, aerospace and rapid prototyping (for entrepreneurs)

His theme is enabling others to become extraordinary (doctors, manufacturers, entrepreneurs.

Dr. Rene Catan, MD, MBAH

The talk of Dr. Catan is a fusion of business (entrepreneurship, strama) and medical science, technology and mechanical engineering.   His passion for nation building is seen from his theme of "democratizing knee surgery/implant.  Being a man for others, magis, heroism (Ignatian spirituality must have been truly internalized by him. That he started his talk with a woman disabled by knee and then walking again normally (at the end) shows a remarkable concern for the lessening of pain of patients at a lower cost.  True Atenean and nation building.

Business/entrepreneurship

Opportunity screening and seizing

1.  He chose knee surgery although they do hip joint replacement because it is highly competitive and the prices has gone down.  He went into knee joint replacement and implants because it less crowded/competitive.  Their next competitor is much higher and they can still lower their cost

Business Plan - Hoobrah by Entrepreneur Dr. Dominic Velasco

Hoobrah a Telehealth Company for Diabetic Patients

By: Dominic N. Velasco, MD

I.               BUSINESS CONCEPT

Hoobrah is a telehealth concept that gives consultations to patients diagnosed with insulin dependent or non-insulin dependent diabetes mellitus 24/7. A smartphone app is the line of communication between patient and healthcare provider. Patients can use a messenger app embedded in the software or interact via video call directly to the health care professional through voice over internet protocol which is also available on the app. They can also log in their blood test results and daily blood sugar monitoring for assessment. A healthcare professional - nurse, diabetologist or endocrinologist will be by their side 24/7.

Hoobrah is also an online pharmaceutical retailer of important hypoglycemic agents that is necessary for these patients. It will ensure cost effective and readily accessible anti-diabetes drugs to its customers.

II.              BUSINESS MODEL