Reminder on the submission of BP outputs

Innovation in health care in many ways

The post is reminding the class on periodic submission of BP outputs.

Here is the link to the article/post:   Timelines for the submission of business plan outputs


Please keep up with the schedule.  We have to compress this further and accelerate because the author mistook this class to be of a 14 week duration

You can send the progress of the BP to the FB group if you are wary of privacy issues.

Pranav Case (A and B) - An Immersion on how to do a business plan

Innovation in health care in many ways

Ateneo Professional School
Makati City
June 24, 2016

I understand that the group in charge of the case has been somewhat challenged because of the length, The case is meant to expose, immerse the students on the total works of the the business plan.  Afterwards, writing the business plan should be a walk in the park

     Formulation of the concept
     The product
      Vision Mission vs the concept
     Research:    secondary, first hand (trying the spa and barbershop)  This is a must; this is the main lesson of the case; Fail to research and you plan to fail)
     Macro Micro market study.; the importrance of location, customer, competition (competitive analysis - we did not do this for food preparation)
     Setting up the business  :   manpower, equipment, process
      Financials/Market data
     Corrections innovations, errors,

     Is the product concept cast in stone, Is the vision carved in hard rock?

     How do you turn around the business?

With Pranav case, you will be more than ready to write and research for your business plan

Businessplanversion2 by Entrepreneurs Dr. Francisco Ranada III

dear Sir,

submitting a revised business plan. Thank u.

​
​

Francisco B. Ranada III MD                                                                                                              June 25 , 2016

Medical Entrepreneurship

Prof. Jorge Saguinsin

                                       Business Plan v. 0.2

Name of Business:  ouR Clinic

Business Concept: ouR Clinic is the first mall based lifestyle clinic in Ilocos Norte located at Robinson's Place Ilocos Norte with diagnostic and therapeutic services.

Business Models to be employed: a) Affilliation: major Health Maintenance Organizations/

                                                              b) Cross Selling:  between ---consults/laboratory/dental

                                                              c) Customer Loyalty: thru discounts cards/health package

                                                                <good>

Main Value Proposition:  it is a new market for healthcare that offers everyone the convenience of diagnostic and therapeutic services in a mall setting.

Resources: Aside from new laboratory and xray equipment, we capitalize on the brand. This is partly an off shoot of Ranada General Hospital which has provided healthcare for more than 78 years already. Adding to this is capitalizing on the brand/good reputation of other doctors who will join us.

Revenue Streams: Avenues for profit are enumerated but not strictly limited to the following:

a)       Time share/clinic space by partner MDs

b)      Royalty fees paid by 2 family members who practice fulltime

c)       Laboratory referrals

d)      HMO consultations

e)      Income from a reciprocal customer base from other mall tenants.

 <Quantify later on Dr.>

     It aims to provide value to all potential customers who wish to avail of diagnostic and therapeutic services at competitive prices, determined by stand-alone clinics and laboratories and/or hospitals. Value is further added by offering the services in a mall setting where a one stop shop for customer convenience is of paramount value.

Vision: ouR Clinic aims to be the premier mainstream provider of multi- specialty out patient services to a growing population of discerning patients.

Mission: ouR Clinic is committed to providing convenient, value for money out patient care.

<Please be guided by the hand out>

Objectives:

·         provide an alternative venue for outpatient care

·         create a need and tap into a potential health seeking behavior of all mall goers

·         provide ease of access to healthcare from nearby BPO employees

·         offer a better choice of consultation and treatment in the convenience of a mall setting.

Customer inspired innovation: more parking space, air conditioned setting, mall wide

"waiting area", active" waiting time by engaging in other mall events/strolling

Key Result Areas

Strategies and Tasks:

·         HMO Accreditation

·         MOA with Mall based Government Offices (SSS, GSIS, LTO)

·         In Mall Advertisement

·         Tap Specialists with good reputation and pricing

·         External Advertisement from specialists' clinics

·         Personal advertisement from Stakeholders

End Result: Exclusive Mall based Health Care for Customer/Patient Convenience and Satisfaction

< time to move on to the other parts;  we should be 50% done with the BP)

Submission of Group Reports

Innovation in health care in many ways

Subsequent group activity reports after the crime commission are required.

1.  The group Iron Chef presentation

     This is meant to give us a first experience on product concept, product planning, process, execution and making the sales pitch.

    The groups must submit the name, the menu, (the ingredients and process)

     Writing this is a practice in the product portion of the Business Plan. You have the concept (idea, ideation) and then you moved to product itself.  Submission of the product portion of the BP should be a piece of cake

2.  The opportunities in the street near you.

      This is the marketing, customer centric product design.  You move from what the customer need to the product concept.  It is the common mistake to move from your ideas, from what the firm can produce produce and hope for the best (marketing myopia) that the product will sell.

    The product (me) orientation means that the owner produces a project, product that he likes and then look for buyers.   Look for buyers first, user of the product, the opportunity and then produce the product.  If you are planning to build a complex, commercial center, find out what will be needed in the area,  look for the tenants, and pre sell the units. Lease the building first before building.  That is what many developers are doing

NB.  Should you find trouble in uploading your reports at the blog, you may find it more convenient to post/upload at the Medical Entrep fb group acount

Things to take up for the coming session this June 25, 2016

Innovation in health care in many ways

1,  On the business plan

    Concept and business model

     1.  Explain why you chose this business/concept.  Is it because:

           1.  It is your passion (a hobby, an avocation)
           2. You have many skills and capacity to do this (from a previous job or your education)
           3.  An opportunity (an activity that will bring in a lot of rewards)  money or otherwise.

    2. What innovation have you thought of from BMI (Gassman, report of Dr. Dom)

    3.  NU 10 and connection with business concept.

           Invention
           Creation
           Imitation
           Invention

          Dr. Dom pointed out that very seldom we do we have original business ideas but merely a recombination of the 55 templates of Gassman  We can thus give new life to an old gasping business concept.

2   Opportunity:

          1.  What other opportunities can you think of for Jose Lontoc or how the case can inspire us to grow expand our business.  What synergy can you achieve?  What is your vision for your existing business:

                  1   The Ayala town center concept  -  housing, CBD, commercial water system, parking, banking, development,

                  2.  MVP    -   communication, transportation, energy, (exitted land dev)

                  3  Japans keiretsu, industrial group (shiabatsu)  Mitsubishi, Simitomo, Mitsui

                  4.   Koreas Chaebol   example of Samsung.  Samsung industrial center would have housing dormitories of workers, church, schools hospitals, shopping centers.

                  5.  Tamayo of Perpetual Help  - school dormitories, resto, canteens, piggery, hospitals (from Malasiqui)

               

          2.  What are the business opportunity that you can think of for the head.

          3. Assignment:   What are more business opportunities on the street chosen by your group

3.  Alignment of vision mission, business concept with reality of business.   What will be your methods of research  Pranav by Group 2.   Are business concept, vision cast in stone when confronted by reality.  How do you galvanize concretize your concept and vision

4.  Business organization

     1. Functionality    technical, financial, and supervisiory/middle management

     2.  Legal entitiy:

         Single Prop

         Partnership

         Corporation

                     Pros and cons

                     Tax implications

    3.  Organization based on PTM

         B2B

        B2C

       B2G

      Who is the customer?

Reminder on group assignments and next week activities

Innovation in health care in many ways

Our plan for next week reminder:

1.  We will discuss in the plenary your business plan

2.  Group work:  report on what you found as business opportunity on a very busy street. say MLQuezon in Antipolo, Almeda St in Pateros, Timog in QC.  Make your choice.  Paramihan ng business opportunites spotted.

3.  Case analysis to be led by Group 2

4.  At least 3 SR

Business draft - Seniors' Holistic Center by Rosalyn P. Donato

Business Plan Draft

MedEntrep

Entrepreneur: Rosalyn P. Donato

Business Plan

 Cabanatuan Seniors' Holistic Center

Draft Business Plan v.0.1

I.               THE BUSINESS

A.     Business Concept

Cabanatuan Seniors' Holistic Center  is envisioned to be housed inside the hospital compound of the Good Samaritan Health Systems, Inc. located along Burgos Avenue, Cabanatuan City. The center will be a venue where consultation on the holistic quality of life care management in caring for older adults or others facing ongoing health challenges. Seniors who have just been discharged from a medical facility after a medical "incident" have special needs wherein the family is usually not prepared for. Professionally trained Quality of Life Care Managers (QLCM) will be at hand in providing guidance and a comprehensive care plan that will lead families to actions and decisions that ensure quality care and optimal life for loved ones. The QLCM's will coach, coordinate and facilitate the care plan to alleviate worry/stress of  family caregivers.    

On the other hand, we also have a special subset of seniors, who upon reaching the age of 60 and onwards, do not give us the image of old and weak people but rather they behave like they are at the prime of their lives.  They have more time and money in their hands but they have very little things to do. This group of people are the active seniors. Now that their children already have their own lives, a lot of them get bored at home and would also like to be productive. They also want to spend time and do something together with people of  the same mindset and same generation. This center is to provide them a venue for worthwhile activities wherein there will be scheduled classes with different interests like arts, exercise, yoga, computers, etc. The center can also organize/coordinate field trips, seminars, dances, pilgrimages and retreats for senior clients. The CSC will be a one stop shop, where they can make good use of their time doing worthwhile/ learning activities as well as build meaningful friendships and relationships among their peers.

It will be a hub for seniors catering to their well being and special needs.

B.    Business Model

      Seniors' Centers in the US

C.     Business Goals

Vision: To be the first Seniors' Holistic Center in Cabanatuan City in three years time and to achieve return of investments in 5 years' time

Mission: To provide a consultation venue for a holistic quality of life care management in caring for older adults or others facing ongoing health challenges. The center will also be an affordable, safe and fun center for active seniors who still have all the time,energy and money  but  with little space in the "young world".

Objectives:  

1.     Customer Outcome

Clients:

a.   To provide a consultation venue that will link the services/suppliers in caring for the special needs of older adults especially those coming out from a medical "incident".

b. To provide for a safe, affordable, fun and convenient  club    like center for active seniors

2.     Market Outcome-sales, market share, increase in sales

To increase market demand for families seeking assistance in caring for aging loved ones and  active seniors looking for worthwhile activities. To meet at least 90% customer satisfaction from start of operations onwards;

3.     Financial Outcome

4.     Job Generation and Employment

Key Result Areas

Performance Indicators

D.   Business Offering and Justification 

II.             EXECUTIVE SUMMARY

III.           BUSINESS ORGANIZATION

The Proponent: Type, Capabilities and Contribution 

IV.           PRIMARY TARGET AND MAIN VALUE PROPOSITION

       Primary Target Market

1.  Families who are caring for older relatives and those caring for younger adults facing challenges of disability or serious illness.

2.  Seniors who are still active and looking for worthwhile activities catering to their well being and special needs

Main Value Proposition

1.  Offers Professional Quality of Life Care coaching and assistance to families who are caring for aging loved ones who emerged from medical "incidents" with special needs.

2.  Provides venue for worthwhile activities designed for active seniors and coordinate out of center activities for the same.

      

V.             THE BUSINESS OPPORTUNITY

Market analysis, Potential sales, Realistic sales, Market share, Estimate based on External analysis:

Macromarket - PESTEL

Micromarket (Industry) – Customer, Competition, Location

VI.           THE PRODUCT AND SERVICE OFFERING

VII.         ENTERPRISE STRATEGY AND DELIVERY SYSTEM

VIII.       FINANCIAL FORECAST

IX.            COMPLIANCE WITH REGULATORS

X.              EXIT STRATEGY

More notes on case analysis

Innovation in health care in many ways

Ateneo Professional Schools
Makati City
June 18, 2016

Today, we start our long case by having the case of Jose Lontoc dissected laparascopied by the class as it were with a lead group being the chief panelist for the analysis.  After a brief presentation of the relevant fact of the case, the fun begins.  The group will have to engage the class in the case analysis
In case we have forgotten, let us refresh our knowledge on case analysis

Case analysis:

This is the supposed primary tool of MBA begun in Harvard.  A real life situation, written by expert case writer is made.  Relevant facts are embedded in the story, and the MBA student is tested to find out the relevant facts, separate the chaff from the grain and make a sense a direction from out of the story.

Thus in the days of yore, we were taught that the procedure for case analysis are as follows:

1. Objective or hypothesis setting

     What is the case all about?  Are you trying to sort financial, operational, hr, marketing concerns?j  What is your hypothesis, theory (suspect about the case) That will make it easier for you to analyze.
This happens after the first reading

2.  What is the situation (situation analysis) and relevant facts  (Situation Analysis)

   What is the scenario, the events in the case.   Avoid doing a hindsight analysis if you know what was the sequel to the evetnt.  Stay with the facts.   What are the RELEVANT FACTS.?  This is where discernment  comes in.   Be observant. This is a training for OLO (Observe, Learn Observe) Comes in.  This is compared to the  DX.  Based on theories, and your experience, you determine  what are important and what are meant to confuse you or sway you away from your theory.  Eg, for dengue, and you suspect that the manifestations are of dengue, what are the patient's vitals you need to find out more?  What tests would you require.

    This is the analysis portion   critical thinking

3.  Problem Analysis

     What are restraining forces that prevents the enterprise to move on.?  What casues the symptom?
What needs to be corrected.   Here you need to compare the sitaution with a norm or the standard  (Like differential dx)   You compare normal vs abnormal physiology based  or levels (like in the CBC where the limits are defined)

   In KT, this is the comparison between What is, (the normal) and wht is not (the current situation which could be abnormal.   This is similar to  car repari, where you remove a suspected part, and replace it in the meantime with a normal new part and see what happens?

4.  Alternative Generation

    Who says that a problem can not be solved.  For every problem, there are a dozen option you can generate (This is where your creativity and critical thinking comes in.

    For every lock there are keys you can use to open it.

5.  Decision analysis

     Here is where you make your choice of the best alternative.  You measure your decision on:

     1. Cost benefit analysis Is the solution more expensive than the current losses or dysfunction?

     2.  Relate it your overall obsjective VMOKRAPI

     3.  Relate it the consequences:  to other departments/system, to other business unit, and now with the society (inclusivenesss)

I hope this helps you in the case analysis

Business Plan concept/outline draft by Entrepreneur Dra Mila Burgos

good morning sir,

i am resending the draft of my  business plan for your corrections and critics.

salamat

mila

DELFINA MILAGROS C. BURGOS

MBA-H- ENTREP

MAY 27, 2016

Business Plan:

I.                    TITLE OF BUSINESS:                

Conversion of OPD-based Clinica de la Assumption into an Infirmary Hospital in 2017

II.                  BUSINESS BACKGROUND:

The ever growing medical -surgical clinic is moving into its 15^th anniversary this year, 2016.  A medical surgical clinic which aims to promote and provide the best quality health to the populace of the province. This institution is founded with Christian values of humility, honesty, patience, perseverance and compassion.  At its nativity, it was named CLINICA ASSUMPTA which later had its final nomenclature as Clinica de la Assumption (CDLA) as legally approved by the Department of Trade and Industry. Such nomenclature was after the youngest daughter of the couple founders ASSUMPTA MINETTE who was born on the Feast of our Lady of the Assumption.  The initial abode of the clinic was the old bishop's palace during the early 1960's owned by the Lizardo clan located at McKinley Street beside the cathedral AND formerly served as the Bishop's Palace in the 60's. Presently, CDLA is now housed at the old PNB building which the couple acquired five years ago after ten years of patience, rigorous and compassionate service. 

                During the course of their six months practice in the province, the couple felt the essentials vital for their practice. DOH accredited health facilities such as primary medical laboratory, drug testing laboratory, secondary radiology unit, ECG, and 3D-Ultrasound were gradually incorporated, and hence, CDLA is towards the attainment of its vision.  Recently, a BFAD licensed pharmacy completed the ancillary service, making this 2015, a complete package of a "One Stop Shop" Clinic.

 More aspirations and plans are envisioned in this institution, that is, to become the best primary health facility by the year 2017 through the construction of an extension building to include rooms for confinement as a requirement of an infirmary health care facility base on the standards of the Department of Health. This is conceived in response to the clamor of our valued patients. Hence, CDLA will render better health service to the residents of the province.  <business model Dra?>

III.                OBJECTIVE OF THE BUSINESS: 

VISION

        Clinica de la Assumption will be the best and most affordable infirmary health care facility in the province in 2017.

Its goals is geared towards the promotion and provision of an excellent primary health care service to all the people of the province.  This could be achieved by the following undertaking:

1.       Adhere to the highest standards of professionalism, ethics and personal responsibility, worthy of the trust the patients place in us.

2.       The leadership of the experts in the promotion best quality health care.

3.       The assurance of the competency of the staff of the allied professions in their operations of the different medical devices up graded.

4.       The unity and coordination of the staff in the diversified field of assignment.

5.       Strict adherence to the standards and policies of the institution of the staff.

6.       Advocacy of passionate service be equally implemented

IV.                ORGANIZATION TECHNICAL, FINANCIAL MIDDLE MANAGEMENT

V.                  EXTERNAL ENVIRONMENT (MACRO and MICROMARKET)

VI.                PRODUCT CUSTOMER

VII.              SALES PROJECTION

VIII.            OPERATIONS

IX.                STRATEGIES

X.                  FINANCIAL PROJECTIONS

XI.                COMPLIANCE WITH REGULATORY AND EXISTING STRATEGIES

Business Concept Canvas - Quality Life Care Professional Services - Rosalyn P. Donato

Hi Sir, 

I thought I have sent it to you last Friday but it was an attachment all along so I it was not posted. Hope I get it right this time. Sorry, I'm kinda techno challenged and I'm learning!

<Please explain Dra>

Thanks,

Sasa

Submission of outputs for business plan

Innovation in health care in many ways

Ateneo Professional School
Makati Philippines
June 13, 2016

This chair notes that some of the students have not submitted their business concepts, models, organization.  The next one to be submitted will be business objectives.

Our plan for the class is to have the students work on the BP during the semester, patak patak during the term every session. and submit the same at the end of the term. The cases and the SR are meant to illuminate the students on the BP making and submission  The business plan is 30% of the total grade and is a major requirement, and is a graduation skill needed for strama preparation.  At the end of the semester, I have only 7 days, as is required under the new rules to submit the grade.   If you do not submit, Inc will be given to you which turns into an F if 30 days lapse.  

So I encourage everyone to work on the business plan as is the plan in the syllabus. Otherwise, you will cram and face the possibility of getting  low grade.   Not a nice record

Case Analysis Assignment

Innovation in health care in many ways

Ateneo Professional School
Makati City
June 13, 2016

We are furthering our experience on case analysis to practice Critical and Analytical Thinking, a mindset we need to discern issues on running business, and Mastery of the Enterprise. We tackled Mastery of Opportunity with MC2.

Relevant information:    From Ateneo Leadership - Decision Making and Problem Sovling

Assignments are:

Group 1  Jose Lontoc     self mastery and financing a business

Group 2   Pranav      business concept research, and planning

Group 3  Red Crab    Market Segmentation

Group 4 Mico I      PTM

              Micro 2 operations

Group 5   Victoria Court,    -  Marketing -  positioning, pricing and profitability

The groups are to be the lead students who will study and analyze the case.  They will try to dissect the case and engage the class to participate.  The professor will intervene in case the discussion goes astray or nowhere.  The group members as well as other members of the class will be graded.

For questions please contact the professor.   In the meantime sharpen your saw for case analysis.