MedEntrep
Entrepreneur: Katrina Louise M. Taguba
Business Plan
Olivia Residential and Commercial Complex
Draft Business Plan v.0.1
I. THE BUSINESS
A. Business Concept
The Olivia Residential and Commercial Complex (ORCC) is envisioned to rise in a 337.5 square meter lot located in 119 Scout Castor St. Kamuning, Quezon City. The street is perpendicular to Tomas Morato Street, a bustling street with different commercial establishments. Scout Castor Street is lined with several houses and rows of townhouses. It is 1 to 2 kilometers away from ABC-CBN, GMA, St. Luke's Hospital in E.Rodriguez, Delos Santos Medical Center, St. Joseph College, and Trinity College, among others. The ground floor of ORCC will house 4 commercial spaces, perfect for establishments such as water purifier business, a Laundromat, a spa/massage parlor, or even a restaurant. The 2nd and 3rd floors will be residential spaces – dorm-style and/or condominium style, to fit the needs of students, employees, or even small families.
B. Business Model
C. Business Goals
Vision: To achieve return of investment in 5 years' time
Mission: To provide an affordable, safe, and student/employee-friendly residence, as well as affordable commercial spaces for entrepreneurs. The owner believes that ORCC will be a home away from home for students and employees, where residents and their loved ones will have peace of mind because of it's safety and convenience. The ORCC can be a venue where entrepreneurs can have good business, serving customers from surrounding residential areas, schools, hospitals, and television networks.
Objectives:
1. Customer Outcome
Residents: To provide a safe, affordable, and convenient residence during their tenancy
Commercial residents: To provide a safe and affordable commercial space near would-be customers where entrepreneurs can have good business
2. Market Outcome-sales, market share, increase in sales
To increase market demand among students and employees looking for a residence near their school/place of work by first year of operation and meet at least 90% customer satisfaction from start of operations onwards;
To increase market demand among entrepreneurs looking for commercial spaces for their business by first year of operation and meet at least 90% customer satisfaction from start of operations onwards.
3. Financial Outcome
4. Job Generation and Employment
Key Result Areas
Performance Indicators
D. Business Offering and Justification
II. EXECUTIVE SUMMARY
III. BUSINESS ORGANIZATION
The Proponent: Type, Capabilities and Contribution
IV. PRIMARY TARGET AND MAIN VALUE PROPOSITION
V. THE BUSINESS OPPORTUNITY
Market analysis, Potential sales, Realistic sales, Market share, Estimate based on External analysis:
Macromarket - PESTEL
Micromarket (Industry) – Customer, Competition, Location
VI. THE PRODUCT AND SERVICE OFFERING
VII. ENTERPRISE STRATEGY AND DELIVERY SYSTEM
VIII. FINANCIAL FORECAST
IX. COMPLIANCE WITH REGULATORS
X. EXIT STRATEGY
Great dra. You can proceed
