Items to be taken up tomorrow July 16, 2016

Innovation in health care in many ways

Ateneo Professional School
Makati City
July 15, 2016

I plan to take up the following with the class on Medical Entrepreneurship the following:

1.  Report/feedback on learning on last Saturday's Medical Innovation fourm:
     1.  medical science and technology
     2. innovation
     3.  entrepreneurship and strategy

2.  Final 4 weeks schedule

3.  Report by group leaders on progress of member's business plan

4.   Missing parts:

       A.   Product and customers

      1.  Product  - relate to the main value proposition

      2.  Features especially the unique features, advantages

      3.  Price Delivery Quality

      4.  Competitive analysis   (say in relation to #3)

      5.  Brief description of:

           Parts, bill of materials

           How to produce this

      6.  Customers   -   (PTM)

           Demographics

           Pyschographics

           Profile

     8.  Customer bond and link

          Link:   channel, placement, promotions media

          Bond - customer service, crm, advocacies