dear Sir,
submitting a revised business plan. Thank u.
Francisco B. Ranada III MD June 25 , 2016
Medical Entrepreneurship
Prof. Jorge Saguinsin
Business Plan v. 0.2
Name of Business: ouR Clinic
Business Concept: ouR Clinic is the first mall based lifestyle clinic in Ilocos Norte located at Robinson's Place Ilocos Norte with diagnostic and therapeutic services.
Business Models to be employed: a) Affilliation: major Health Maintenance Organizations/
b) Cross Selling: between ---consults/laboratory/dental
c) Customer Loyalty: thru discounts cards/health package
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Main Value Proposition: it is a new market for healthcare that offers everyone the convenience of diagnostic and therapeutic services in a mall setting.
Resources: Aside from new laboratory and xray equipment, we capitalize on the brand. This is partly an off shoot of Ranada General Hospital which has provided healthcare for more than 78 years already. Adding to this is capitalizing on the brand/good reputation of other doctors who will join us.
Revenue Streams: Avenues for profit are enumerated but not strictly limited to the following:
a) Time share/clinic space by partner MDs
b) Royalty fees paid by 2 family members who practice fulltime
c) Laboratory referrals
d) HMO consultations
e) Income from a reciprocal customer base from other mall tenants.
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It aims to provide value to all potential customers who wish to avail of diagnostic and therapeutic services at competitive prices, determined by stand-alone clinics and laboratories and/or hospitals. Value is further added by offering the services in a mall setting where a one stop shop for customer convenience is of paramount value.
Vision: ouR Clinic aims to be the premier mainstream provider of multi- specialty out patient services to a growing population of discerning patients.
Mission: ouR Clinic is committed to providing convenient, value for money out patient care.
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Objectives:
· provide an alternative venue for outpatient care
· create a need and tap into a potential health seeking behavior of all mall goers
· provide ease of access to healthcare from nearby BPO employees
· offer a better choice of consultation and treatment in the convenience of a mall setting.
Customer inspired innovation: more parking space, air conditioned setting, mall wide
"waiting area", active" waiting time by engaging in other mall events/strolling
Key Result Areas
Strategies and Tasks:
· HMO Accreditation
· MOA with Mall based Government Offices (SSS, GSIS, LTO)
· In Mall Advertisement
· Tap Specialists with good reputation and pricing
· External Advertisement from specialists' clinics
· Personal advertisement from Stakeholders
End Result: Exclusive Mall based Health Care for Customer/Patient Convenience and Satisfaction
< time to move on to the other parts; we should be 50% done with the BP)